The 3 Healthcare Buyer Questions
Health Tech
Why the Person Who Signs Your Contract isn’t the Person Who Has to Use it I spent 18 months coordinating my late husband’s care across 10 doctors. Not one platform ... Read more
The Inbox No One Designed For
Caregiving Health Tech
A new JAMA study found that patient portal messages jumped 153% in five years. Here’s what the headline isn’t saying — and what healthtech SaaS companies should do with it. ... Read more
When the Hospital Comes Home: What the Care-at-Home Market Gets Wrong About Family Caregiver Training
Health Tech
I got my CNA certification in the 90s. In that training, I learned body mechanics, skin integrity checks, how to take a blood pressure reading with a manual cuff, and ... Read more
Why Healthtech SaaS Companies Should Use Educational Email Courses Instead of a Drip Sequence
Health Tech
Your patients don’t stop using your product because it’s bad. They disengage because no one taught them how to use it, nor explain why they should. I didn’t come to ... Read more
The User that Copilot Health Forgot
Caregiving Health Tech
Half the people logging into patient portals aren’t patients. They’re caregivers, and the AI being built on top of those systems doesn’t know that. In March 2026 I attended a ... Read more
What Patients and Caregivers Need to Know About Hospital at Home vs. Traditional Hospital
Caregiving Health Tech Med Tech
Hospital-at-home programs have expanded rapidly across the U.S., but most patients have no idea this option exists when facing admission. When my husband George was cycling through hospital stays every ... Read more
Hospital at Home Waiver Extension: Your 5-Year Technology Roadmap
AI Health Tech Med Tech
The House spending bill dropped a bombshell for digital health companies: a proposed 5-year extension for hospital-at-home waivers and 2-year extension for Medicare telehealth flexibilities. Five years sounds like forever ... Read more
The Uncomfortable Truth About Patient-Centered Design in Health Tech that I Learned at CES 2026
AI Caregiving Health Tech Med Tech UX
I went to the CES 2026’s Digital Health Summit in my new city of Las Vegas, and yes, I oohed and ahhed at the dancing robots and awesome cars and ... Read more
Who Shouldn’t Donate Blood, and Why Everyone Should Know Their Blood Type
Caregiving Health Tech
My late husband with chronic conditions used to receive monthly blood transfusions to manage his chronically low hemoglobin. Every month, someone’s decision to donate blood gave him a little more ... Read more
Why Healthtech Deals Die in the Post-Demo “Dead Zone”
Health Tech
Your healthtech startup just nailed the product demo. The prospect loved your solution. They asked great questions. Everyone smiled and nodded. And then… silence. Your prospect isn’t saying no, but ... Read more