You’re selling a healthtech platform using innovative tech backed by clinical research and evidence. But somewhere after signing the contract and before your users are engaging with this,” something breaks down.
That something is usually education. How well does your product explain itself?
I write structured 5-day email courses to do just that, for 3 types of audiences healthtech companies that appeal to:
Jump to your audience to find out how.
SaaS Onboarding Email Courses for Healthtech Platforms
New users log in and poke around. But if they don’t find an obvious next step, or the one they find doesn’t pay off fast enough, they’ll walk away and never come back.
Your customer service team didn’t build a SaaS platform to spend their days walking users through it one Zoom call at a time.
But that’s what happens when onboarding relies on people instead of process.
A 5-day onboarding email course gives new users one clear action per day, starting with the fastest path to first value. When they’re done, they’ll understand what they need to before they lose momentum.
The best part is that after I set it up for you, it runs automatically. So your team doesn’t have to be involved every time someone new comes on board.
Patient & Caregiver Education Email Courses
If you don’t explain what you offer in a way that makes sense for tired, overwhelmed patients and caregivers, they won’t engage.
At least, not for long. And I would know.
I managed my late husband’s care across 10 different doctors, nightly home dialysis, and multiple chronic conditions without a clinical background. So I needed someone to explain the right information, in plain language, at the moment I could actually use it.
Most platforms never got there.
Sending your patients and their caregivers an educational email course for their role ends that overwhelm and confusion. It gives your patients and their caregivers enough context to show up to their appointments, check-ins and care decisions with more confidence.
That leads to better adherence, better outcomes, and a stronger renewal conversation with your health system partners.
Clinician & Provider Education Email Courses
Providers don’t resist good technology. They resist anything that interrupts a workflow they’ve already figured out, when no one has given them a clear reason why the interruption is worth it.
The typical answer is a training session — one hour, right before go-live, where they’re handed a login and told good luck. That’s not education. That’s just exposure.
A provider education email course gives clinicians what they need before they ever touch the platform:
- The clinical evidence behind it
- How it fits into what they’re already doing
- Which patients it’s right for
- What to expect in the first 30 days
By the time they log in, they’ve already decided to use it.
Ready to talk about your platform?
Let’s figure out which one of these courses can help your customers.